A HUMBLE napkin is being used in the fight to cut the number of deaths and serious injuries on Cumbria's roads and spread vital crime prevention messages.
Figures reveal that the number of serious and fatal road traffic collisions tend to rise in the county during British summertime, so Cumbria Constabulary, the Safer Roads for Cumbria partnership and the South Lakes Crime & Disorder Reduction Partners
hip are using fast food napkins to spread vital bike and road safety messages.
The number of thefts from vehicles also tends to rise at this time of year, so the flip side of the napkins will remind motorists to lock their vehicles and hide valuable items.
The napkins will support a much wider package of measures being used to prevent RTCs by educating motorcyclists and drivers about the dangers of motoring and teaching them how they can improve their skills to become safer road users. The napkins will be distributed to roadside burger vans and cafes along popular routes such as the A65 from Kirkby Lonsdale to North Yorkshire, the A683 from Kirkby Stephen to Lancashire, the A864 from Kendal to North Yorkshire, the A865 from Kendal to Kirkby Stephen, the A590 from Barrow to Kendal, the A593 from Ambleside to Millom and the A592, which starts in Penrith and winds through the Lake District.
The napkins will feature the following messages:
* Bikers don't crunch after lunch – fight fatigue, take a break
* Dead Tired or just Dead?
* Give respect Get respect
* Lock it or Lose it.
It is hoped that motorists will read the messages when they stop to refresh and be prompted to take fewer risks and drive responsibly.
The napkins were launched on Sunday by Assistant Chief Constable Graham Sunderland at Devil's Bridge on the A65 near Kirkby Lonsdale.
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