Shrimps boss leads by example to win our top award

We are delighted to announce that the recipient of this year's Visitor Ambassador Award is the manager of Morecambe Football Club, Jim Bentley.
Jim Bentley with his Manager of the Month award in August 2016. The Morecambe boss has also won our 2017 Ambassador Award.Jim Bentley with his Manager of the Month award in August 2016. The Morecambe boss has also won our 2017 Ambassador Award.
Jim Bentley with his Manager of the Month award in August 2016. The Morecambe boss has also won our 2017 Ambassador Award.

Every year we give this award to somebody who has helped put Morecambe on the map, representing the town positively both in the local area and further afield.

Previous winners have included TV personality Paul Hayes, motorbike ace John McGuinness and even the great Eric Morecambe himself.

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This year, we could think of nobody more fitting than the man who has given Morecambe FC 15 years of devoted service.

The Sunshine Awards 2017 logo.The Sunshine Awards 2017 logo.
The Sunshine Awards 2017 logo.

“It’s been well documented that this has been a difficult time for Morecambe Football Club,” said Chris Daggett, Visitor editor.

“But during this time of crisis, our admiration has grown for the job being done by Jim Bentley, his staff and the team. Jim has performed miracles by getting results on the pitch and keeping morale high despite worries over delayed wages and the future of the club.

“And throughout the whole process, he has been a positive and dignified presence, conducting himself as a true leader. He has been a credit not only to the club but the town itself.”

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